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Work out where AI pays off in your business. Then make it stick.

I help UK small and medium-sized businesses get their people using AI safely: the rules first, then the plan, then champions who carry it. When you need something built, I build that too.

Any step can be your first.

The three steps

One path, three steps

Each step produces one thing. The order below is the usual one, not a requirement: any step can be your first.

  • AI guidelines session

    Your people are already using AI and nobody's agreed the rules.

    Your rules: one page of AI guidelines for the whole business, written in a workshop with your people

    £595 · 90 minutes, then 5 working days

    Needs first: Nothing

  • Discovery

    You need a plan you can take to the board.

    Your plan: a Strategy Map, including your AI policy and governance

    £2,500 · 4 to 6 weeks

    Needs first: Nothing. Builds on your guidelines if you have them

  • AI champions programme

    You're ready to roll AI out across teams and need people inside who'll carry it.

    Your people: up to 12 champions using AI well and helping others do the same

    From £7,500 · 3 months

    Needs first: Nothing. Starts from a Strategy Map or the plan you already have

Why adoption stalls

It's rarely the technology. The tools work, and a few people in most organisations already use them well. The pattern I see repeating in UK businesses is the human one: Copilot rollouts that stall near 20% adoption, pilots that never leave the pilot team, and licence renewals that get harder to justify each year.

The causes are the same each time: no specific job for the tool, nobody senior visibly behind it, and no change to how the work actually gets done. Microsoft's own film on why adoption fails points to the same operational gap.

Video: Microsoft, featuring Rana el Kaliouby · watch on YouTube

The AI guidelines session, explained

Your people are already using AI and nobody's agreed the rules.

It starts with an anonymous survey of your wider team, so the workshop is based on what's actually in use rather than guesswork. Then a 90-minute online workshop with up to 8 of your people (12 by arrangement): the ones already using AI the most, plus whoever will hold the line afterwards. You should be in the room too. I write your AI guidelines with them: one page for the whole business, covering what's encouraged, what needs a second pair of eyes and what's off-limits.

You get the finished guidelines within five working days, with one round of edits, as a document you own and can change, plus a rollout kit (a draft email to introduce them and a five-point checklist for anyone asking to use a new tool) and a 20-minute handover call to brief your HR or IT lead. It settles the questions an owner or director gets asked first: which tools are approved, what company and client data can go into them, and what happens when someone gets it wrong.

£595, fixed. It's often the first step on the path, and it stands on its own. If you book Discovery or the AI champions programme within 90 days, the full £595 comes off.

Everything about the session

Discovery, explained

£2,500, four to six weeks, fixed scope.

You need a plan you can take to the board.

If you've already got AI guidelines, Discovery builds on them. You don't need the session first.

What I look at

  • How your people already use AI, including the tools nobody signed off
  • Where the opportunities are, project by project, scored on value, effort and risk
  • The risks: your data, UK GDPR, what the ICO expects, and where client or customer information must never go
  • How it fits your strategy, and the policy and governance you need to run it safely

What you get

  • The Strategy Map: your opportunities ranked, the risks and how to hold them, your AI usage policy and governance, and a recommended plan
  • A playback session with your leadership team
  • A decision in writing on whether the rest is worth doing. If it isn't, you'll have that in writing too
Example

Strategy Map

Northfield Joinery Ltd

OpportunityValueEffortRisk
Quoting from customer drawingsHighLowLow
Onboarding new fittersHighMediumLow
Customer email triageMediumLowMedium
Bid writingMediumMediumHigh

Risks to hold

  • Customer drawings pasted into a public AI tool
  • Nobody signs off who may use what
  • One person holds every prompt the business relies on

Recommended plan

Start with quoting and onboarding. Hold bid writing until the data rules are agreed and the policy is signed.

The Strategy Map. This one is an example. Yours is built from your own work.

How it runs

I talk to a cross-section of the business: frontline staff, managers, heads of function and the exec team. I spend time with the work itself, not only in meetings. It asks a couple of hours a week from the people involved, and it ends with a playback to your leadership team.

It takes longer than a two-week audit because it's done with your people, in their work. That's what makes the Map yours rather than a template.

Talk through Discovery on a call

The AI champions programme, explained

From £7,500 for up to 12 champions over three months. Billed monthly, with a 30-day exit at any point.

You're ready to roll AI out across teams and need people inside who'll carry it.

Your people: up to 12 champions using AI well and helping others do the same. They're drawn from across the business, the ones already using AI or keen to start. I work with them directly, and they carry it to everyone else.

It starts from a Strategy Map, or the plan you already have.

What's included

  1. A half-day kick-off: getting more from your AI tools, plus safe use (what data can go in, checking output, when a build needs a second pair of eyes).
  2. Six fortnightly clinics, 60 minutes each, on real work.
  3. A one-to-one session for each champion.
  4. A shared chat channel, with answers within a working day.
  5. AI guidelines written with the cohort, if you don't have them yet. If you do, I work within them.
  6. A quick check on anything champions build, before others rely on it.
  7. A monthly one-page update for whoever's sponsoring it.

Not included (quoted separately)

  • Custom builds
  • Further cohorts
  • Training for the wider workforce
  • The formal AI policy (that's Discovery)

Talk through the programme on a call

// projects

Need something built, or a project kept on track?

Some work doesn't fit a programme. I support AI projects your team is already running, and I build practical tools when off-the-shelf software won't do the job.

  • Project support. Hands-on help with a specific project, by the day or half day: a buy-or-build decision, a supplier tender, a rollout that's stalled.
  • Build reviews. A practical check of a tool someone has built, before others rely on it: who owns it, what data it touches, what happens if it breaks. It ends with keep, improve or retire. If it's one to keep, I can harden it and hand it back with a named owner.
  • Custom builds. A system built for you and owned by you. Paid scoping first, then a fixed price.

Talk through your project

Your questions

Not sure where to start?

Book a free 30-minute call. I'll tell you which step fits, or whether you need me yet.

Can we do the AI champions programme without Discovery?

Yes. It starts from a Strategy Map, or the plan you already have. And if you've already got AI guidelines, Discovery builds on them, so you don't need the session first either.

We already have Copilot licences. Does this work with them?

Yes. Most of the businesses I work with have licences already, and I work with what you have. Discovery can also conclude that you're paying for seats you don't need, and I'll say so.

Who delivers it?

I do, start to finish. You work directly with me at every stage: you're never sold by a partner and handed off to junior associates. In the AI champions programme, up to 12 of your own people become the champions who carry it forward, which is how the capability stays in your business after I leave.

How much of our people's time does it take?

Discovery asks a couple of hours a week from the people involved, over four to six weeks. In the AI champions programme each champion gives a half-day kick-off, six hour-long clinics and a one-to-one over three months, plus the real work they bring to the clinics.

Is it for charities, or for teams that don't sit at a desk?

I work mostly with small and medium-sized businesses. If you're a charity and funding criteria limit what you can spend, get in touch directly and we'll talk it through. Non-desk roles are covered wherever there's a real use, and Discovery is where we find out.

What if Discovery says the rest isn't worth doing?

Then the Map says so, in writing, and you've spent £2,500 to avoid spending a lot more. Discovery stands on its own, and nothing after it is assumed.

Which regulators does the policy cover?

UK GDPR and what the ICO expects, as a minimum. If you're in a regulated sector, the policy covers your regulator's rules on client and customer data too.

// further reading

Further reading

Five pieces, one per question, all free.

Want a quick read on where you stand first? The AI readiness diagnostic Takes about five minutes with an AI assistant I've built, and you'll get a clear breakdown of where your business stands.

// next step

Not sure where to start?

Book a free 30-minute call. I'll tell you which step fits, or whether you need me yet.